is the process of communicating the value of a product to
customers, for the purpose of selling that product.
approaches in marketing include relationship marketing with
focus on the customer, business marketing or industrial
marketing with focus on an organization or institution and
social marketing with focus on benefits to society.
forms of marketing also use the internet and are therefore
called internet marketing or more generally e-marketing,
online marketing, "digital marketing", search
engine marketing, or desktop advertising. It attempts to
perfect the segmentation strategy used in traditional marketing.
It targets its audience more precisely, and is sometimes
called personalized marketing or one-to-one marketing.
marketing is sometimes considered to be broad in scope,
because it not only refers to marketing on the Internet,
but also includes marketing done via e-mail, wireless media
as well as driving audience from traditional marketing methods
like radio and billboard to internet properties or landing